Sales Accepted Lead (SAL)

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The sales accepted lead (SAL) is typically a marketing qualified lead (MQL) that is passed to a sales representative or inside sales inbound team through a formally documented acceptance criteria. SALs and the metrics around them are a key determinate in how effective the marketing/sales flow is within your organization. Conversion rates from MQL to SAL a key focus and can be a determinate on the overall effectiveness of a rev generation team.

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