Ideal Customer Profile (ICP) Written on September 20, 2022. The ideal customer profile (ICP) is a set of attributes used to target organizations that will benefit... Continue reading
Sales Qualified Lead (SQL) Written on September 8, 2022. A sales qualified lead, or SQL, is a lead that has been marketing qualified, accepted by sales and... Continue reading
Marketing Qualified Lead (MQL) Written on September 8, 2022. A marketing qualified lead is an inbound lead that has been deemed qualified through a distinct marketing... Continue reading
Sales Accepted Lead (SAL) Written on September 8, 2022. The sales accepted lead (SAL) is typically a marketing qualified lead (MQL) that is passed to a sales... Continue reading